Mango’s Top Social Media Platforms 

Social media has rapidly become a firm favourite across all generations. It doesn’t matter if you’re 18 or 80 – watching one TikTok video is enough to get you hooked for hours on end! 

With so many platforms now available, all of which are rich with entertainment and information – it’s no wonder why we find ourselves drawn to them for different reasons.  

At Mango Direct Marketing, we’re a sociable bunch. So much so, we thought it would only be fitting to write a blog about the world’s top social media platforms. We’ll dive deep into each, covering what we love about them, what we don’t love so much about them, and everything in between!  

What Are The Top Social Media Platforms?  

Social media has a solution for everything. Want to network for professional purposes? There’s LinkedIn. Want to watch videos to pass the time? There’s YouTube. Looking for inspiration for your next personal or professional project? There’s Pinterest. 

With too many to count, we’ve rounded up our top contenders, so here they are! 

Facebook 

We know many of you will be familiar with Facebook, especially considering its the most popular social media platform with 2.9 billion monthly active users! But are you using it right to meet your goals? 

The reason it’s so popular is because Facebook makes it simple to share photos/videos, exchange messages and post updates (to name just a few!).  

We love using it to support not only our brand, but our clients’ too, because: 

• Organisations can reach more people than any other platform 
• It’s a great place to engage your audience, including staff and stakeholders 
• You can showcase your brand’s personality 
• Other people can easily find you and make contact 
• It acts as an extension of your website 
• It lends itself well to posting a good mix of content e.g. images, short/long videos, polls, stories etc.  

One hang-up we have about Facebook is that because there are so many users, it can be hard to reach the exact groups you want without paying for a targeted ad. But using ads isn’t always a bad thing – it can be really beneficial for expanding your reach and raising brand awareness, especially if you start locally. Another top tip of ours is ensuring you do audience research, use key hashtags and create varied content, as this will help you stand out from the crowd! 

On Mango’s Facebook, you can expect everything including staff profiles and achievements, recruitment announcements, service spotlights and snippets of our work culture! 

LinkedIn 

LinkedIn has 250 million monthly average users. A lot less than Facebook, but that doesn’t mean it’s not effective!  

It’s hard to believe how much the platform has evolved over the years. It’s gone from being a simple job search engine and resume site into a professional hub where industry experts share content, network with others and build their brand.  

We see LinkedIn as a powerful tool that has the potential to unlock lots of great opportunities when it comes to prospective stakeholders and staff! Here’s a couple of other reasons why we think it’s great: 

• You can keep up-to-date with industry news 
• Makes it easy to research relevant competitors and trending topics 
• It can help with Google rankings 
• You can expand your contacts with a click of a button 

The main thing to be aware of when it comes to LinkedIn is the fact that if you want to make the most of the platform, you have to play the long-game. By investing time and effort into your profile, this will help you build credibility before you start seeing results. We recommend making genuine connections with people you already know in your industry, such as employees, stakeholders and colleagues. You can also connect with other relevant organisations that would be good to collaborate with in the future. Doing this will help to build your audience and engagement the more you connect and post. 

On our LinkedIn profile, we use it to celebrate staff performances, welcome new starts, post company updates and highlight our services – check it out! 

Instagram 

We see Instagram as the fun-loving sibling of Facebook. As they both belong to the Metaverse, they share a lot of similar qualities. However, Instagram is a lot more visually-focused and appealing out of the two. 

Instagram has 2 billion monthly average users, with its popularity proving stronger every year as a result of regular updates that make it more and more scrollable. 

We love Instagram because of its versatility. The way it presents content in a snapshot, grid-like form means people can get an idea of what you have to offer straightaway – something which we think is a huge selling point when trying to attract new followers. 

Instagram is famous for putting its own spin on other features, such as Stories (24-hour-only highlights inspired by Snapchat), IGTV (long-form videos inspired by YouTube) and Reels (short-form videos inspired by TikTok). Because of this, it has positioned itself as a central spot for varied content. 

The main challenge with Instagram is its ever-changing algorithm, which can make it more difficult to push your content out into the world. But with the right content plan, you can overcome this common problem. We advise using a mix of Instagram’s vast features, with a focus on harnessing the power of video, hashtags and high quality photos, as these will be what separate you from the rest! Another handy tactic is competitions and giveaways, as these always ramp up likes and shares, helping you get seen from further afield. 

When you look at our Instagram account, you’ll see we cover everything from funny Reels to funky infographics, tap the link to have a scroll! 

TikTok 

In this day and age, who doesn’t love TikTok? With 1 billion monthly average users, it has become a staple app on phones across the globe.  

For us, it’s the latest addition to our social media remit, and is by far the most fun! We post regularly, and our staff are always game to take part which makes it even more enjoyable for everyone! 

From its crazily accurate algorithm to its bitesize bundles of entertainment, TikTok can be used by organisations to provide unique insights and establish strong bonds. 

We love TikTok for its never-ending challenges and opportunities to get staff involved in the laugh. We think it’s such a great way to show our fun side, plus it works a treat for morale and gives everyone something to look forward to seeing! 

One of the key downsides to TikTok is the unpredictability of how well content will perform. We find that it all comes down to using the right hashtags to make sure your videos are seen by relevant users! Also, using hashtags that refer to the ‘For You’ page such as ‘#fyp’, ‘#fypage’, ‘#foryoupage’ will help boost your reach. 

A local homeware company based near Mango, Wardens of Newtownards, shot to fame on TikTok (they now have 183.5K followers) through simply embracing their staffs’ personalities, capturing the attention and hearts of users across the country and beyond! The main thing is if you enjoy doing it, others will enjoy watching it! 

Over on Mango’s TikTok, we’ve experimented with a few of the below ideas, with the others on our radar to do in the near future! 

• Hashtag challenges (e.g. #WorkChallenge. #BalanceChallenge, #BadRomanceChallenge) 
• Why/How informative videos (e.g. Why work at Mango?) 
• Song parodies 
• Lip syncs  
• Team introductions 
• Before-and-after videos  
• Step-by-step videos 
• Celebrate special occasions 

Mango’s Social Media Services 

As we said before, social media is close to our hearts here at Mango…  

On top of our many other services, we provide a 360 social media management service which allows us to connect with people from all over the world. 

Whether it’s social media tools like Facebook, Twitter, Instagram or feedback websites like Trust Pilot, OpinionLab, Reevoo and Feefo – we can help by responding to queries, answering questions, providing updates and more. 

Why would an organisation need social media management services? Well, these days people expect fast responses, so having social media as a reliable, convenient communication tool is essential to keep relations strong. 

Mango’s social media management service includes everything you need to connect with your audience. Here’s a few examples of what we can do for you: 

• Integrate with your own inhouse apps or platforms 
• Gain admin access for your channels in order to manage private messages and posts 
• Create templated responses 
• Familiarise ourselves with your terminology e.g. what language to use and not to use 
• Implement an Escalation Procedure to resolve issues promptly 

Social media is a tough gig for organisations of any size to manage. So, if you need a helping hand with this, all you have to do is talk to Mango! Get in touch and we’ll be happy to have a chat with you.